Constellation Brands' Corona beer label has tapped rap icon Snoop Dogg for its "La Vida Ms Fina" campaign, the first marketing effort that looks to unify the entire portfolio of Corona beverages, the company revealed in a press release. Let Marketing Dive's free newsletter keep you informed, straight from your inbox. Over the course of "Shellphone," the two musical icons have a beachy, socially distant exchange. Sign up for early bird tickets here! Decorative Hat. Marketing Interactive is not responsible for the content of external sites. Hes still wearing dope robes in commercials, Let's make it more relevant this is fly azz gear. 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Women's Plus Armachillo Sleep Tank. "And with everything going on in the world, that's a perspective people really might need to hear right now. Along with some PR headaches stemming from the coronavirus, Corona's production came to a halt in April when the Mexican government shut downthe country in a move to slow the virus' spread. But opting out of some of these cookies may affect your browsing experience. How could marketers cope with the slowing down of 'Buy Now Pay Later' usage in HK? It also showcases an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations. "You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said. But starting this week the rapper is lending his chill vibe to a Mexican beer brand.. Better Together' Featuring Snoop Dogg, Martha Stewart, SodaStream TV Spot, 'Holidays: The Small Things' Featuring Snoop Dogg, Corona Extra TV Spot, 'Time Is Money' Featuring Snoop Dogg, Corona Extra TV Spot, 'Rhymes' Featuring Snoop Dogg, Andy Samberg, Corona TV Spot, 'Country Roads' [Spanish], This site uses cookies to provide you with a great user experience. Corona unveiled new spots for its La Vida Ms Fina master brand campaign. The adverts feature WNBA star Sue Bird, as well as NBA players Devin Booker, Vince Carter, Christian Laettner, and Snoop Dogg. He also contributes reporting on the beverage, automotive and sports marketing industries. per the release. Creative agency MullenLowe LA, which signed on with Constellation Brands in March 2019, helped develop the effort. It's a marketing effort to unify the entire portfolio of Corona beverages. I finally found the amazing company that makes these awesome dressing gowns. Snoop Dog is the first of Corona's 'Relaxed Mavericks.'. Or anything similar to it? Some scenes were shot pre-pandemic.). "Through the new campaign, we're acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. Corona Calls On Snoop Dogg For Latest Brand Campaign. Join our mailing list to receive the latest news and updates from our team. Surge in Corona search: Did Corona beer play it too safe? Clearly in vacation mode, Snoop, in all his bling, snatches Samberg's phone and dropping it in a bucket filled with ice and Corona Extras. new. In an effort to share a diverse set of perspectives, Corona said the campaign will soon introduce other celebrities with their own takes on La Vida Ms Fina. https://awards.marketing-interactive.com/hashtagasia/, https://awards.marketing-interactive.com/agency-of-the-year-hk/. It is mandatory to procure user consent prior to running these cookies on your website. Amazon Music Stream millions of songs: Amazon Advertising Find, attract, and engage customers: Amazon Drive Cloud storage from Amazon: 6pm Score deals on fashion brands $24.50. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Ms Fina.". Grab this right now! From . What exactly is he doing? Referencing the pandemic, the brand in a press release notes that the campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. But curiously the ads have not been adjusted for the social distancing reality of today. Snoop Dogg. Snoop Dogg. Ive scoured the web, reverse image searched, and cant find any information about the robe/jacket. 1 hour 13 min ago, By "La Vida Ms Fina" is a fully integrated campaign launching on Corona's social channels with a dedicated GIPHY library, digital support, PR, and :15 and :30 television commercial spots that will air during the NBA playoffs and finals. "Corona Extra 'Shades of Blue' Featuring Snoop Dogg, Devin Booker, Vince Carter TV Commercial 2022 https://t.co/MJte2CQ3BW" Spearheading the work is creative agency MullenLowe LA, which joined the Constellation Brands roster in March 2019. Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. Price and other details may vary based on product size and color. Months after it was announced that Corona has tapped American rapper Snoop Dogg for its La Vida Mas Fina (The Fine Life) campaign, the brand has finally launched the fully integrated. Snoop Dogg is about to back an imported beer. Snoop Dogg. Enter Andy Samberg, paired with our Corona ambassador Snoop Dogg, an icon who epitomizes chill. For more information, visit CoronaUSA.com,and refresh your perspective @CoronaUSA on Instagram or @CoronaExtraUSA on Twitter. Corona Beer cops flak for controversial Twitter ad. Following guidelines made by the CDC and state officials, we have provided all of our employees with reusable masks for them to wear. Parent commenter can delete this message to hide from others. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Ms Fina.". Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants. The campaign was in the works earlier this year before the pandemic hit, but was transformed in response to global events, according to the press release. Follow us on our Telegram channel for the latest updates in the marketing and advertising scene. Corona has had a tricky year on the marketing front given that its brand name closely resembles that of the deadly virus that has kept many parts of the world shut down for months at a time. Marketing Interactive is not responsible for the content of external sites. These beliefs are embedded deeply in Corona's and Snoop Dogg's roots and are universal values that continue to grow in importance. Cision Distribution 888-776-0942 FREE SHIPPING WORLDWIDE | 100% EASY RETURN | 24/7 CUSTOMER CARE; Track Order; Login ; FREE SHIPPING WORLDWIDE | 100% EASY RETURN | 24/7 CUSTOMER CARE; Search for: Snoop Dogg is one chill dude. So, hes bringing friend and high-energy comedian Andy Samberg to the beach in the name of helping Andy slow down, kick back and resist the urge to spontaneously rap. And now, with the return of professional sports a category Corona has long supported the brand is ready to share its refreshed perspective with the world. Led by MullenLowe, which joined the Constellation Brands roster in March 2019, La Vida Ms Fina rolls out on Corona's social channels with a dedicated GIPHY library, digital support, PR, and 15-second and 30-second commercial spots that will air during the NBA playoffs and finals. The shoreline is familiar terrain for the brew, which has long used the tagline, Find Your Beach. But the new ads attempt to lend star power to the brands marketing. The adverts feature WNBA star Sue Bird, as well as NBA players Devin Booker, Vince Carter, Christian Laettner, and Snoop Dogg.The past and present basketball legends come together at the Corona Beach bar for some banter and small talk, meanwhile Snoop Dogg takes a walk on the beach. Once verified, the information you provide will be displayed on our site. The General TV Spot, 'Low Rider' Featuring Snoop Dogg, Tostitos TV Spot, 'Good Apart. Since then, 'La Vida Ms Fina' has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle. Submissions should come only from actors, their parent/legal guardian or casting agency. The past and present basketball legends come together at the Corona Beach bar for some banter and small talk, meanwhile Snoop Dogg takes a walk on the beach. The Corona commercial was released in August with a new campaign called as La Vida Ms Fina. The spots, which come from MullenLowe L.A.,. Created in partnership with Los Angeles streetwear brand JOYRICH to celebrate its 10-year anniversary, the 33-piece capsule collection, which includes lifestyle products like pet accessories and. Create an account to follow your favorite communities and start taking part in conversations. The campaign started taking shape earlier this year, but was paused as unexpected cultural considerations came into play. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. Together they remind us that despite all the distractions and chaos in today's world, most of us know the finest life is all about the simplest things. Enjoy free shipping and easy returns every day at Kohl's. Find great deals on Men's Robes at Kohl's today! Activate your account. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Rap legend Snoop Dogg has partnered with Corona since early 2020 when a beachy commercial about "Living the Fine Life" first dropped on social media. Our Corona commercial real estate office handles both lease and purchase transactions with complimentary advisory services to review agreements, leverage opportunities and schedule tours of available properties. "And with everything going on in the world, that's a perspective people really might need to hear right now.". The TV ads, which will get airplay during the National Basketball Association Playoffs, include one (above) that juxtaposes relaxing with a beer and social media addictionwhat he said, she said, cant even follow the thread down the hole we all go, says Snoop, before sitting down in a beach chair with a Corona. Sporting a tropical button-up, Andy Samberg wonders what he and sunglasses-wearing Snoop Dogg are doing for the rest of the day. The message is Whats the perfect shade of blue? The spots, which come from MullenLowe L.A., show Snoop on the beach. | 8 a.m. $44.50. "La Vida Ms Fina" celebrates the brand's proud heritage: appreciating what you have, going with the flow and choosing to live on the bright side. Its not the same pattern but just as good https://us.newandlingwood.com/ . The refreshing flavor and carefree attitude of. Everything comes back to the sunglasses. In an effort to share a diverse set of perspectives, the campaign will soon introduce other celebrities with their own takes on 'La Vida Ms Fina'. - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. But, this time around, we see the. The lighthearted ad shows the Drop It Like It's Hot hitmaker, 48, rapping . As far as product advertising goes, it's really. /r/whitewhale- find what you've been searching after on the internet and help others find theirs. Corona Beach Snoop Dog Smoking robe Corona commercial Category Men Jackets & Coats Style Tags Snoop Dog Corona Robe Shipping/Discount Seller Discount: 10% off 3+ Bundle $7.97 Expedited (1-3 day) Shipping on all orders Posh Protect: Buyer Protection Policy Get your order as described or receive your money back. He oozes cool and the high life, literally. Corona has had a tricky year on the marketing front given that its brand name closely resembles that of the deadly virus that has kept many parts of the world shut down for months at a time. In an effort to share a diverse set of perspectives, the campaign will soon introduce other celebrities with their own takes on La Vida Ms Fina.
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