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We do coach our clients on these lead generation tactics. Why not get deep once in a while? (even though some agents love getting their francise awards) I like to write about what makes my clients happy. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. Here is how to create an audience. 3. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. You can do this by adding value coming from contribution and giving them something they want. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! or other gift. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. And that's an uncomfortable idea for many of us. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. Reach out to some of your past clients from the last two or three years, depending on how much business you do. D. Verye good information here for all. For those of us who have a hard time tooting our own horn, this is a tough one. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. Next, you can run those emails through a scrubbing service. Thanks. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. Were going to give you everything you need to work your SOI like a pro. If you havent been staying in touch with your SOI like you know you should, youre not alone. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. Real estate letters to clients samples help with R. And thats an uncomfortable idea for many of us. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Youll see every single time they just as appreciative as everybody else you reach out to. (One of my recent clients almost got badly burned by an inflated zestimate!). FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! I love your program, Jennifer. That is how you can really add someone to your sphere of influence. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Congrats. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. Just pick up the phone. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! What We'll Cover Housing Market Statistics 1. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Be clear that you have no agenda. (True Story)Order Your Here! Copy all of it into one Excel spreadsheet. Excellent blog and I'm going to share it with some new agents in my office! What's the reason you're reporting this blog entry? The COVID-19 pandemic has changed our lives, our routines, and the way we do business. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) (Were talking multiple millions in volume.). Holiday cards are a classic way to stay in touch throughout the year. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. This raving fan then tells their close connections about you which in turn builds your sphere of influence. They may even have some great content ideas. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. ActiveRain, Inc. takes no responsibility for the content in these profiles, Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. But truly great SOI and referral marketing isnt about selling.. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. In general, keeping in touch is a great way to show appreciation. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Likely, you are already using Listing E-Alerts. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). And heres where you apply this knowledge to making your phone calls. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. After all, theres only so much time in the day. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. Love it Jennifer. But you cant be everywhere all the time. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Its one of the oldest digital tools that Realtors have had at their fingertips. Date. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. Just never, ever assume. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Or ask for feedback?? Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Own it! So give your full attention to every person you meet, and remember, everybody matters. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. But the truth is, as humans, were already influencing each other all the time. Their new listing or recent sale? However, there is always something that feels special about holding something from your mailbox. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). Your newsletter list is also a great place to find referrals. As a result, Realtors end up going for the remaining 20 percent. Diversify Your Outlets 5. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. Good iedea on using and award and sharing it with your soi. Theyre going after the unknown. This traditional use of the Listing E-Alert tool is a great value add to your clients. Therefore, you should try to attend networking events, even if they are virtual. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. It could literally lose you millions. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! Go to your business page and click at the top where it says "Ad Center.". This takes some time. These are people that know you, and just because of that, you have some influence on them. Here's a real estate business letter template that you can download and use. I was having trouble generating leads and converting those leads into clients. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. Every year, the National Association of produces a survey of home buyers and home sellers. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. Dont hesitate to put this to work for you. Good news! This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. A few days ago I followed a search link and saw some advice that I thought was terrible. Send out a simple four by six postcard. Come up with a meaningful message, and hit your database with a postcard mailer. If so, just be a little more intentional whenever you log on. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. You can use variations of this, but the most important thing you can do is to be authentic. Hey would you do me a favor, Aaron? Required fields are marked *. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. Gratitude is the best way to get more of what you want. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. Happy Anniversary to ME! Great post !! And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. In real estate, or any business for that matter, you cant deny the power of the referral. More than anything else, these real estate letters are a thank you with a request for real estate referrals. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. Pro Tip: NEVER write anybody off. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . Guess what? "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. 6. Acronyms and jargon can kill your message. And you never know where your next lead will come from. All it means is the people who know and like you. Again, theres absolutely no need to sell here. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. The main thing is not to let them forget that youre an agent and youre there to help them. I would love the opportunity to work with you. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. This field is for validation purposes and should be left unchanged. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . This is one of the easiest ways that you can dramatically expand your sphere of influence. If they are not receiving them, they are not actually in your sphere of influence. You dont have to be a suited-and-booted business exec to have a great network. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. You may be under the impression that phone calls are an annoyance. You type in their home search criteria and then enter their contact info. And then you reached out via Facebook. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Start with your past clients because these are people you just sold a house to. Then, send a personal note to them. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. That is why social media is helpful. It is important for you to stay connected with your real estate clients. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Theyre probably going to answer the phone. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Are you sure you want to report this blog entry as spam? or other gift.. That way, they know that you appreciate the referral. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. Where you make your list will depend on where you are in your business. : ). 240-408-4002 contact@homeactions.net Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. Its a simple shame on me script. Sample Influence Letter. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise.