We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. She also has edited and produced online content for those publications. Sponsorships are not charity. Val Apple Motorsports, Inc. 2. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. 1. BC racing Coilovers for 2010 Honda Odyssey. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. Use your market research data to request a feasible amount. Available on your favorite podcast player. If you let racing get too close to Work all the fun goes away. This way both the parties enter into a sponsorship contract or sponsorship agreement. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . Consider yourself as a marketing agency pitching to a business. Agree 10.48% The cover letter should also include the reasons why you think this sponsorship will work. Leg Daddy Racing Sponsorship Proposal 1. This clean sponsorship proposal design fits all kinds of projects. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed.
i !16QRs"ASTaq2B#$345CDbrt However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. to see that back in extra sales. stream :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>>
When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. Look through the instructions to learn which data you must give. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. He's collected 60 race wins as well as the 2014 championship. Are you looking at club racing as a stepping stone to Going Pro? (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. 19 0 obj Strongly Agree 78.60%. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. Here's the real key: This marketing deck isn't about you, it's about them. This high quality transparent png images is totally free on PNGkit. Offering hospitality and a TV audience isnt enough. <> If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. How to Write a Sponsorship Letter. Figure out what you can offer to a potential sponsor. Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. 0000000016 00000 n
Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. When it comes to drafting your proposal, you can use either a presentation or document format. Race Car Sponsorship Proposal Template. Ask the sponsor for a specific amount of money. Road Racing in the United States has several tiers. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. Get involved in relevant discussions around motorsport and your niche. Download this 100 percentage editable presentation and get access to our highly . Feel free to email jess@racingmentor.com. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. Limit the photos to no more than one or two per page for the best aesthetic. What assets of your property could potentially provide a good match for your sponsor's objectives? Do people regularly gravitate towards you for some reason or other? F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). Sponsorship announcements throughout race season. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . 2. One of the first things a prospective sponsor will do is check out your social media accounts. Do not plead. Even at the pro level, the work, luck, and talent required to make a career is astronomical. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. Want to race with packed stands and screaming fans? Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. How invested will they be in the sponsorship's success. If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. Don't ask yourself "How low should I go?" To be clear; for every dollar they give you, they want(need?) Be sure to include a call-to-action so the decision-maker knows what you want them to . If you get into Pro Road-Racing, they sell tickets for events, but aside from one-off popular events (like 24 hours of Daytona) there are still very few people in those stands. uC%q.Nbd VMdkydek/ ZU>~r5pf Include contact information on the introductory letter and proposal. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. Instead, provide a general overview, such as "Parts alone last year cost $X.". Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. Businesses who sponsor drivers will pay money or provide free (or more likely. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal Why is it better than everyone else's? This tool allows to fill out any PDF or Word document directly from your browser (no software . <> Your true request is that you are asking to be part of the sponsor's sales team. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. . Are your posts in line with the companys current message? Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. ?be$I&!=~DJ)*]]GVw(La(
YK1s4Vt/z=Q1endstream . A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. Create a clear list of features and benefits that you can pick and choose from. The organization aims to organize events such as auto motor racing, harness racing, slots . Edit your sponsorship agreement team online. In return, the racer gives the organization publicity and extras, such as personal appearances. The prototype race car is to be evaluated for its potential as a production item. Are you posting regularly? Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Sponsorship Application. All forms provided by US Legal Forms, the nations leading legal forms publisher. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. Treat the race car sponsorship proposal as a business transaction. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. And you can use it to find sponsors for your event through our Sponsor Finder tool. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Everyone from the outside thinks that everyone racing cars has sponsors. Race Car Sponsorship Proposal Template. How do I write a sponsorship proposal? Thank the letter reader for his or her time and include all of your contact information. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Sponsorship Proposal. Racing Sponsors. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. Race Car Sponsorship Proposal Template. Try reframing any negative thoughts into something more positive. Racing cars is a very expensive pastime. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg
R(U(r
krdWRLn{Fu? If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. These are generally labor services vs paying cash or parts. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. Disagree 0.87%. Racing is an expensive sport that requires investment and sponsorship. Partnership is the key word here, treat it as a partnership, not a sponsorship. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. Don't feel like you need to include a shiny proposal document in the first instance. Without primetime TV coverage, how will people see your sponsors name/product? This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. After all, they're after your event as much as you're after their sponsorship! A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. Use all forms of media to showcase who you are: text, photo, audio, and video. %PDF-1.3 There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Agree 16.59%. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. What makes you different from any other person?