The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. (3 Hours). Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. Focuses on marketing analysis and planning. (4 Hours), COMM6501. Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. Here professors know their subjects and how to get you ready for a career after you graduate. Digital Marketing. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. Introduction to Marketing. MKTG6294. #Black Twitter and Black Digital Culture. Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Offers an in-depth look at how persuasive health campaigns are designed and executed. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. Offers students an opportunity to learn how to implement such approaches in practice. (4 Hours), COMM6608. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. Interpersonal Communication. Rhetorical Approaches to Public Memory. Explore Our Degrees Gather Here. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. MKTG4993. Course content depends on instructor. Sports communication is an emerging area within communication studies and journalism programs. (4 Hours). Considers online community dynamics, including formation, governance, conflict, and exit. (4 Hours). TTY 617.373.3768 Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. Counts as MKTG2201 for business minors only. Communication and Inclusion. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. 2022-2023 Northeastern University Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? Crisis Communication and Image Management. Business-to-Business Marketing. Marketing Research. 2022-2023 Northeastern University About. Communication and Storytelling. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. COMM6500. Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. COMM3304 and WMNS3304 are cross-listed. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. Associate Dean for Administration and Finance. Communication Studies at Northeastern Complete this integrative course: Advertising and Brand Promotion Complete one of the following capstone courses: Strategy in Action Strategic Communication Capstone Consultation Skills Business Administration Requirements Financial Accounting and Reporting Business Statistics Introduction to Marketing (4 Hours). Covers team selling and relationship marketing. Special Topics in Communication Studies. Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. COMM3912. myNortheastern Opens New Window, Privacy Policy (4 Hours). Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. Customer Value and the Enterprise. Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. Sports Promotion in the 21st Century. | Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. (4 Hours). Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. (4 Hours). In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior Focuses on the entire sales effort. COMM2100. Social Movement Communication. Designed to assist students in developing advanced public speaking and presentational skills for professional and leadership positions. Assesses responses to crises using ethical principles such as transparency, two-way symmetrical communication, and timing. Family relationships are some of the most important and influential relationships in which people are involved. COMM4901. Introduces voice-over acting techniques for TV commercials, radio, multimedia, and various styles of presentation for both audio and video projects. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. COMM3330. (4 Hours). (4 Hours). Consumer Behavior. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy, and considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. . Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Focuses on the fundamental role that communication plays in family life. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. Investigates how companies can create customer value through artificial intelligence. Boston, MA. (4 Hours). Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Critical Creative Practice. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda.