The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. Got ten of 'em.". If you need help purchasing a product directly from Allure, go to our FAQ. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) He couldnt be more excited about the news! He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! "Just fingers. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. A weekly update on music, movies, cultural trends, and education solutions. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. Ad Choices. Hope youll give us another try and check out some other articles. One of the makeup industrys largest brands took a big step forward on Tuesday. Meet CoverGirl's first-ever CoverBoy, James Charles. James Charles at Gucci's Met Gala after-party on May 6. As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. Our work isn't possible without your support. Covergirl. contact customer service I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. The transformation will take your breath away. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? #COVERGIRLJames! Oh, and he just became CoverGirl's first ever CoverBoy! A religious liberty newsletter that is a must-read for people of faith. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. She's ready to turn the page following ex-husband's cheating. ', This website uses cookies to "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". We know that theres been an increased awareness of queer and trans people in our popular consciousness. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. Photo: Courtesy of Coverboy. Blueball is a vibrant true blue packed with silver star-shaped glitters. If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. Were run by a church, but were not only for church members and were not about converting people. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. Willam wears Coverboy Lip Varnish in TruBlu. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. "I'm aware of the other drag artists with makeup lines . pic.twitter.com/088HlYBjQI. 19802023 The Christian Science Monitor. We change lives. This is pretty major, if you ask me. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" Sometimes, we call things boring simply because they lie outside the box we are currently in.. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. "We were always cheering each other on from the sidelines." Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. Your subscription to Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. By subscribing to this BDG newsletter, you agree to our. log out. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. Sep 12, 2019. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! In the course of a year, teen makeup artist James Charles has gone from starting an . Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. Her hair was brighter than the red carpet. or call us at 1-617-450-2300. James, who first earned. We are trying out Willam's new line of makeup Coverboy. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. I just finished up my glitter testers, too, so Im glad were releasing soon. User Agreement and Privacy Policy and Cookie Statement and .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). See for yourself. "There's something there for everyone. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. A selection of the most viewed stories this week on the Monitor's website. "Everything in life is balance. Monitor journalism changes lives because we open that too-small box that most people think they live in. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. We can't let our kids get brainwashed like this," Benham said. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". ", "We instantly became friends," Roncal says of their meeting and longterm bond. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. To view this content, click 'Allow and continue'. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. Jamess selection may be a reflection of that change. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. logged you out. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. Willam wears Coverboy Glitter Jelly in Roller Rink. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. ?? hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. Barbie ad stars a boy for the first time. For an optimal experience visit our site on another browser. "I went from coloring books to my face. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. But I think CoverGirl also hopes that this means more men will wear and buy makeup. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. You read that correctly: The newest CoverGirl is a boy. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. Start here with our favorite contouring palettes for highlighting and sculpting. Were the bran muffin of journalism. I've Been Single for 8 Yearsand I Blame My Makeup. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. James Charles is no exception," the beauty brand said in a release. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. You read that correctly: The newest CoverGirl is a boy. continue to use the site without a So I retook my senior photos & brought my ring light with me so my highlight would be poppin. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. "You owe it to yourself to take the time to discover and have fun. Wow. This content is imported from twitter. To enjoy our website, you'll need to enable JavaScript in your web browser. I can be confident with bare skin and with a full face, he told the magazine. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! "When she asked me to collaborate, I thought, Absolutely.". You do you, yknow?". Take our 'parent company' quiz! One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. But the relationship goes both ways. We want to bridge divides to reach everyone. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. "I was very inspired by Euphoria: light-reflective faces with high-color statements.". ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. Use of this site constitutes acceptance of our ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Is Skin Cycling the Secret to Better Skin? Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. We James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. Of course, Willam's been beating his face for ages. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. 2023 Cond Nast. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. retailers. Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. I purchased a glitter and a set of lashes. Or feet. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. Jaleesa M. Jones . Get ready for some exciting news. Gem is . Vote for your favorite beauty products now! Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. Latest book reviews, author interviews, and reading trends. Evan Ross Katz. Here are some of his different makeup creations that prove just how talented he is. Can a Jesus Revolution take place again in America? They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). Does Coverboy cover boy? Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set.